It’s old as the hills, yet it’s still around. Why is that? The short answer: it works.
Since Concept 5 works predominantly with mid-sized organizations, frequently in B2B marketing, we are always and forever touting the benefits of using email marketing. These include allowing you to connect with new leads as well as keep existing clients engaged with your organization.
With proper planning and execution, email marketing delivers the greatest ROI online, bar none. But effective email marketing is all in the details: tracking key analytics and measuring every campaign sent, testing subject lines, send dates, personalization, calls-to-action, and much, much more.
Often a client comes to us with one of these two challenges: 1) they signed up for a self-service email marketing portal such as Constant Contact, and aren’t getting good results, or 2) they’re spending too much on lavish, custom emails with a big agency, and not seeing the return to justify such spending.
With 20 years of experience developing email marketing campaigns, the team at Concept 5 is able to strike the prefect balance between these two typical email marketing predicaments.
We’re huge fans of the MailChimp email marketing platform, as we’ve seen what it can do for mid-sized companies. MailChimp is reasonably priced, yet delivers many competitive advantages typically only available to costly, enterprise-level email platforms. For smaller campaigns, we utilize templates to keep client costs contained. For larger lists, Concept 5’s designers move in to craft completely customized email designs that adhere to all best practices.
Back to the details… To truly succeed in email marketing, it’s not only the emails themselves that matter. That’s why Concept 5 takes a holistic approach to email marketing, also working on strategies for list growth, keeping subscribers active, segmentation, understanding how and where prospects sign-up, utilizing engaging auto-responders, and many, many other details that we won’t bore you with here.
ADVANTAGE: Concept 5 Email Marketing Services
- Go beyond just email: we provide strategic coaching based on your top-level business goals
- Complete flexibility: Select x emails per month or per quarter
- Client provides content calendar and copy, or we collaborate to create one
- Choose from low-cost templates or fully custom designs
- Transform blog copy for email, or email copy for blog posts
- Comprehensive reporting included for every campaign