So let’s get right down to business…
Your company has a website. But what’s it doing for the bottom line? Many B2B businesses launch a website, but they don’t take care of it, and they don’t use it as a tool to grow their business and drive sales leads. This is sort of like investing in a new car and keeping it locked away in the garage.
B2B Websites — Perform!
Here are some of the key to-do’s — right now — to get your website working for your business:
1. Set Goals and Create a Measurement Plan
We’re still surprised by how many businesses don’t have analytics software on their website. And, if they do, the sales team doesn’t know how to access it and has never looked at the numbers. The first key to creating a successful online lead pipeline is to set goals and measure progress against them. Some examples of simple goals: Double the number of unique website visitors within one year. Increase the number of lead form submissions from X to Y in the next six months.