The following quote first appeared in print in 1799, lifetimes before companies took their message online and YouTube and Vimeo streamed broadcasts around the globe instantaneously.
A place for everything, everything in its place.
Yet, it holds true today, especially for businesses producing web videos to showcase their products and services, pitch potential clients, generate leads and build online rapport with viewers.
If you search Vimeo vs. Google, the multitude of results demonstrate the pros, cons, and feature sets of each platform. Fine. But what I don’t see is why a company should choose one over the other as it relates to their web video marketing goals.
Choosing where to embed video — on a company website, blog, social media profile — ultimately dictates where the video should stream from.
Vimeo Eliminates Clutter & Makes Your Video Shine
First, let’s talk about business websites. The homepage of a business website is not the place to embed a YouTube video. [Let that sink in a moment…] Notice I did not say it’s not a place to use video, it’s just not the place for a YouTube video. It is, however, the place for a Vimeo video. Here’s why:
- Vimeo offers complete video player customization, enabling businesses to add their logo and brand message.
- Vimeo offers the ability to disable in-video advertising making your video the primary focus.
- Your viewers will only see your video content because you control what displays after the video has ended. [This is very important.] The worst thing you can do on a corporate homepage is feature a beautifully crafted video demonstrating how great your company is, then drop those viewers into a set of YouTube recommended videos and lose a hot lead to a funny cat video. [meo-ouch!]
- Vimeo offers a cleaner, more streamlined design that fits nicely into professional websites.
Put simply, Vimeo is the best solution to capture attention and communicate your brand message without the YouTube clutter, and that’s what you want on a company homepage. [Read more…] about Vimeo vs. YouTube… What’s Best for B2B Video Placement?