The following quote first appeared in print in 1799, lifetimes before companies took their message online and YouTube and Vimeo streamed broadcasts around the globe instantaneously.
A place for everything, everything in its place.
Yet, it holds true today, especially for businesses producing web videos to showcase their products and services, pitch potential clients, generate leads and build online rapport with viewers.
If you search Vimeo vs. Google, the multitude of results demonstrate the pros, cons, and feature sets of each platform. Fine. But what I don’t see is why a company should choose one over the other as it relates to their web video marketing goals.
Choosing where to embed video — on a company website, blog, social media profile — ultimately dictates where the video should stream from.
Vimeo Eliminates Clutter & Makes Your Video Shine
First, let’s talk about business websites. The homepage of a business website is not the place to embed a YouTube video. [Let that sink in a moment…] Notice I did not say it’s not a place to use video, it’s just not the place for a YouTube video. It is, however, the place for a Vimeo video. Here’s why:
- Vimeo offers complete video player customization, enabling businesses to add their logo and brand message.
- Vimeo offers the ability to disable in-video advertising making your video the primary focus.
- Your viewers will only see your video content because you control what displays after the video has ended. [This is very important.] The worst thing you can do on a corporate homepage is feature a beautifully crafted video demonstrating how great your company is, then drop those viewers into a set of YouTube recommended videos and lose a hot lead to a funny cat video. [meo-ouch!]
- Vimeo offers a cleaner, more streamlined design that fits nicely into professional websites.
Put simply, Vimeo is the best solution to capture attention and communicate your brand message without the YouTube clutter, and that’s what you want on a company homepage.
See it in action: Moscarelli Media (our happy client) uses Vimeo on their homepage and Client page to tell their story and showcase their web video production work. The display is clean, streamlined and beautiful.
Putting YouTube In It’s Place
YouTube is an extremely powerful marketing platform for business. As the #2 search engine in the world, with over 1 billion users, we can all agree that the place for business web video marketing is on YouTube. But, YouTube videos come with baggage:
- YouTube branding
- Popular video recommendations at the end of your video content
This baggage can easily lure your prospects away or create a disconnect with your branding. The place for YouTube videos is on your YouTube channel and in your blog and social media profiles – not on your company’s homepage or service pages.
The acronym K-I-S-S (Keep It Simple Stupid) applies here. Give viewers one thing to do – watch your video. Let them watch and respond to your message without being distracted.
So let’s wrap it up and get back to work:
- Use Vimeo videos on your company website
- Create a YouTube channel and embed YouTube videos in blog posts and social media sites
It’s the 1-2 video punch that’ll make your videos serve their viewers.