Concept 5 has been named “Best Web Services” in the Long Island Press Awards.

Concept 5 is an innovative, talented team of experienced online professionals who are ready to work for your B2B businesses on Long Island or beyond.

Our co-founders have forty years combined experience running online marketing programs for major corporations. Their communication skills, innate ability to get at the core of a business’s goals and ability to transform that knowledge into actionable online programs has resulted in an outstanding client retention rate.

Gina Kearney, Co-Founder

Gina KearneyGina is an online direct marketing and e-commerce industry veteran with 20 years of online marketing experience. As the Director of Internet Marketing at Bookspan, the largest book club operator in the world, she successfully acquired one million new customers per year through the online channel.

Gina also served as VP Marketing for SendTraffic and was VP Direct Marketing for iVillage, where she launched and grew their direct marketing email division from zero to $15 million in a three year period. She lives on the South Shore with her husband Joe and two sons. Gina also has a passion for herbal medicine and organic gardening.

LinkedIn Google+

“Gina is the ultimate professional. Her work ethics, capabilities and attention to details is phenomenal. Her work on designing web sites, adding appropriate functionality, utilizing social media and implementing effective email-based marketing campaigns is simply world-class.” – Dr. Tarek Sobh, Dean, School of Engineering, University of Bridgeport


Robert A. Kenney, Co-Founder

Rob KenneyRob has 20 years of experience in online marketing and e-commerce, and has specialized in beauty and fashion. As the Executive Director, E-commerce for Shiseido America brands including NARS Cosmetics, John Varvatos, fcuk fragrance among others, he took the brand’s e-commerce from $.5 million annually to a global operation of over $10 million.

Rob also worked with Michael Wolff, authoring the pioneering “Net Guide” series and at Time Warner oversaw development of CourtTV.com. He resides on Long Island with his wife and twin girls, and is a member of the local Landmarks Preservation Commission.

LinkedIn Google+

“Rob’s understanding of online marketing is surpassed only by his dedication. I don’t know how he is able to keep up with everything and distill things in a simple way so we can make the best business decisions. Our wholesale leads have grown enormously since working with Rob and the Concept 5 team — it is by far the best marketing investment we have made.” – Steve Evangelinos, COO, New Yorker Wholesale


Concept 5 in the Media

Concept 5 has achieved several media mentions and accolades for both ourselves and our clients including:


Green Web Hosting

We’re pleased to mention that our dedicated servers for client website hosting utilize the country’s largest Green Hosting Provider, putting back three times into the electrical grid through wind energy than hosting actually consumes!

Gina & Rob’s Early Dot-Com Days Together

dinkelmann's-rulesIn early 1997 and throughout the dot-com boom, Gina & Rob worked together at a once-successful Internet start-up, where they met Joseph Lamport.

Dinkelmann’s Rules‘, his first novel, is a hilarious look at the early days in which he aptly named a character “Tina” — who bares a striking resemblance to someone else mentioned on this page. Thanks Joe!